Couple of Posts on Social Media / Community Managers

16 12 2008

via Read Write Web:

A community manager is someone who communicates with a company’s users/customers, development team and executives and other stake holders in order to clarify and amplify the work of all parties. They probably provide customer service, highlight best use-cases of a product, make first contact in some potential business partnerships and increase the public visibility of the company they work for.

and from the comments on the above post something from onlinemarketerblog.com.

Even more illuminating is this excerpt from a TreeHugger article:

Yet, there is a bigger story. The law has been rendered out of date because the Internet facilitates new modes of production and organization that enable thousands of people to connect, share and work together in ways that were previously limited to larger, well-organized and well-funded companies. As scholars such as Yochai Benkler and Clay Shirky have persuasively argued, these modes of production provide great promise.

Ride sharing is an obvious example. Before the widespread use of the Internet, small scale ride sharing organization was possible, whether through ride boards in schools or announcements at community events. Those methods hardly posed a threat to established bus services, however. Once thousands began to connect online at virtually no cost, a parallel, community-created ride-sharing service emerged that now challenges established firms for market share.

Many businesses that have relied upon their ability to aggregate and organize as a competitive advantage now find themselves facing similar challenges. Whether it is the remarkable success of Wikipedia as a peer-created online knowledge sharing site, the emergence of Craigslist as a dominant, free classified advertising marketplace, the viability of user-generated content to attract massive audiences, or the use of social networking sites such as Facebook for advocacy purposes, the network economy offers as an “industrial scale” organizing tool at a fraction of the conventional cost.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: